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Build Brand ‘Me’

Everything you do in terms of how you carry yourself, how you speak and dress, what you say and the way you say it, directly impacts on how people perceive and remember you. Collectively they create and convey your ‘personal brand image’ so it is vital that you are clear about the brand values you want to convey and build and that you promote them well.

By building your brand consistently and in building it with strength and passion it becomes incredibly valuable.

We all know that great brands add value and build confidence so build our own brand to be a brand leader. Brands have incredible value and other people will either associate with those values or distance themselves from them.

Remember that people are perceptive and readily spot inconsistencies. We also like certainty and consistency so ‘Brand Me’ isn’t just about the floor show and the packaging i.e. the way you dress and talk, it is about the way you dress, walk, talk and act all the time. Therefore always BE CONSISTENT AND CONGRUENT.

February 23, 2011 | Category: Personal Brand Building, Rapport Building — Tony Altham
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